Whatever stage your project's at; concept, planning or marketing; we work directly with your team to produce photorealistic imagery that sells the space long before a single brick is laid.
The Unbuilt suite
Photorealistic exterior CGI for housetypes, streetscapes and full developments; detailed enough for planning submissions and polished enough for marketing and sales. Every visual can be placed in any setting, season or lighting condition, day or night, to communicate your scheme exactly as intended.
One scheme, every stage from planning to sale
From high-impact marketing visuals to survey-verified planning submissions, our exterior CGI covers every stage of a scheme’s journey. Housetypes, streetscapes and full developments can be shown in any setting, season or lighting condition, giving marketing, planning and sales teams one consistent set of visuals to work from.
Photomontages blend seamlessly into real-world photography for clear, believable context, while accurate verified views are produced to recognised industry standards using measured photography and surveyed camera positions. The result is exterior imagery trusted equally by buyers, planning officers and consultees.
Key features
Any setting, season or lighting condition
Planning-ready, to industry standards
Photomontages blended into real photography
Survey-verified AVRs for sensitive sites
Trusted by planning officers and consultees
One asset set, planning through to sale
more enquiries for off-plan housing
fewer planning queries and objections
greater certainty on sensitive sites
High-fidelity interior CGI that brings a space to life before it’s built or fitted out. Every material, finish and light source is considered with precision, creating lifelike depth, clarity and atmosphere that captures attention and leaves a lasting impression.
From concept sketch to finished room
Interior CGI supports every stage of a space’s journey, from early design development through to marketing-ready renders, animated flythroughs and interactive virtual tours. Layout, materiality and lighting can all be explored and refined long before any fit-out begins, keeping architects, designers and clients aligned around a shared vision.
Every material, finish and light source is considered with precision to create lifelike depth, clarity and atmosphere. Whether it’s a concept render for sign-off or a photorealistic marketing image, the same attention to detail helps buyers picture themselves in the space long before it’s built.
Key features
Explore layout before fit-out begins
Every material, finish and light considered
Animated flythroughs that reveal atmosphere
Room-by-room virtual tours, any device
Styled to sell the lifestyle
Helps buyers picture living there
faster design sign-off with CGI
increase in off-plan sales enquiries
more engagement from animated flythroughs
From property showcases and construction sequences to product promotions, our animations inform and captivate; turning ideas into dynamic visual stories. Smooth camera work, refined pacing and clear narrative structure ensure your message lands with impact.
The same 3D assets, in motion
Animation is built from the same 3D assets as our still CGI, so every sequence stays fully consistent with a scheme's wider marketing; same models, materials and lighting, just in motion. We produce flythroughs, fly-bys, construction sequences and product animations, each storyboarded and paced to suit its purpose, from a slow, cinematic reveal for a sales launch to a clear, informative walkthrough for a technical audience.
Every animation is rendered at broadcast quality and delivered ready for web, social, presentations or big-screen use, with sound design, subtitles and multiple aspect ratios available on request.
Key features
Product animations tailored to your audience
Built from your existing 3D assets
Broadcast-quality, ready for any platform
Sound design and subtitles included
Clear pacing for maximum impact
Ideal for launches and presentations
more engagement across social platforms
more information retained by viewers
fewer stakeholder queries during construction
Fully customisable, built-to-scale virtual tours let clients explore a space interactively before construction begins; high-quality 360° walkthroughs, ideal for off-plan sales, remote viewings and design presentations.
Explore the space before it's built
Every tour is crafted with photorealistic CGI, smooth navigation and carefully considered viewpoints. We can incorporate multiple lighting conditions, material options, furniture schemes and branded UI elements, creating a polished, immersive experience tailored to your project.
Virtual tours are lightweight, easy to embed on websites, portals and sales platforms, and perfect for giving audiences a sense of presence that static imagery simply can’t match.
Key features
Interactive 360° walkthroughs, any device
Built-to-scale spatial accuracy
Photorealistic CGI, lifelike lighting
Customisable hotspots and branding
Ideal for off-plan sales
Lightweight, embeddable anywhere
more off-plan enquiries generated
longer engagement than static images
better stakeholder understanding of layout
Stunning aerial photography and videography captured by expert drone operators, colour-graded to perfection and delivered with the clarity only elevated perspectives can provide.
CGI, seamlessly integrated into real footage
Our aerial work showcases developments, landscapes and wider site context in a way ground-level imagery simply can’t match. Using advanced 3D tracking and match-moving, we can blend full 3D scenes directly into the aerial footage; from housetypes and streetscapes to full masterplans. CGI is aligned precisely to the drone’s movement, lighting and perspective, creating seamless, believable integrations that reveal scale, layout and setting with exceptional accuracy.
Whether for planning, marketing or stakeholder presentations, aerial footage combined with integrated CGI offers a powerful, cinematic way to communicate your vision long before construction begins.
Key features
Licensed drone photography and video
Precise 3D tracking and integration
CGI masterplans in real footage
Perfect for planning and marketing
Colour-graded for premium clarity
Shows scale, access and context
increase in buyer engagement
improvement in stakeholder understanding
increase in perceived realism
© 2026 The UnBuilt Visualisation Ltd. Registered in England and Wales, company no. 15269748. Registered office: Orbit, Netpark, Joseph Swan Road, Sedgefield, Stockton-On-Tees, TS21 3FB.
